Bali, a Pilot Project of Intellectual Property Tourism (IP Tourism)

Bali was appointed as a Pilot Project of Intellectual Property Tourism (IP Tourism) to support the national intellectual property (IP) ecosystem in the tourism sector. This was conveyed by the Directorate General of Intellectual Property (DGIP), Indonesian Ministry of Justice and Human Rights in the socialization of IP Tourism and Mobile IP Clinic Phase 2 (two) with the title of “IP Booster for Bali Tourism to Support the National Economic Recovery” which took place on Tuesday, June 14, 2022, at the Puri Lukisan Museum, Ubud, Bali.

Tourism is closely related to IP. The development of tourism products based on IP allows the differentiation of products and services in the market for tourism destinations branding, tourism policy planning, and its implementation. IP tourism activities are held to provide understanding and awareness to stakeholders, local governments, and the community to maximize the commercialization of Bali IP tourism products. IP Tourism is expected as a branding tool for a tourist destination, thus providing unique IP-based attractions for domestic and foreign tourists.

Bali is suitable as a pilot project for IP Tourism considering that tourist destinations on this Island of Gods have a lot of natural and cultural potentials that can be developed based on IP. From culinary to ecotourism potentials: natural, religious, and cultural tourism destinations. For instance, through the Communal Intellectual Property (Communal IP), Bali’s geographical indications such as Kintamani Arabica Coffee, Gringsing Weaving, and Amed Salt can be potential ecotourism, where tourists can experience the production process of the geographical indication specialty products.

In addition, there are also dance performance arts, and unique traditional ceremonies from every region in Bali, which are IP in the form of Traditional Cultural Expressions as other potential tourist attractions if managed and marketed properly. During the event, DGIP also visited the Warini Art Studio, which is owned by Ni Ketut Arini, an artist known as the Bali dance maestro, who has created many artworks, including the famous Dharma Putri dance and the Galang Kasih dance.

This visit aims to facilitate a dialogue between the government and artists, mainly in the sector of Performing Art. The Indonesian government is yet to make regulations related to royalties for performers/artists, especially for those who performed at commercialized events, they should also have the rights in the form of royalties. This visit was also intended to formulate policies for performers/artists to gain royalties. This activity is expected to synergize the government and performers/artists to formulate policies for increasing the economic value of their artworks.

Source: www.dgip.go.id

Photo by Johana Listyorini – Geographical Indication of Amed sea salt

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Nugra & Partners – Intellectual Property Consultant

For More Information Please Contact:

Johana Listyorini

Partner

johana_listyorini@yahoo.co.id