Geographical Indication Potential in South Sulawesi
Indonesia is the 4th largest coffee producer in the world after Brazil, Vietnam, and Colombia. South Sulawesi is one of the largest coffee producers in Indonesia.
In the scope of Intellectual Property (IP), coffee is part of a geographical indication that has great economic potential. According to Indonesian Law No. 20 of 2016, Geographical Indication means any indication which identifies goods and/or a product as originating from a particular region of which its geographical environment factors including nature, labor, or combination of both factors are attributable to a given reputation, quality, and characteristics of the produced goods and/or product.
Up to September 2022, 5 (five) geographical indications from South Sulawesi – Indonesia have already been registered, including Toraja Arabica coffee, Kalosi Enrekang Arabica coffee, East Luwu Pepper, Mandoti Enrekang Pulu Rice, and Bantaeng Arabica Coffee, as reported by the Directorate General of Intellectual Property (DGIP) – Indonesian Ministry of Justice and Human Rights.
Several Indonesian geographical indications are known in the international market, including Muntok white pepper which has been exported to the European market, and Cilembu sweet potatoes to the Japanese market.
This indicates that many Indonesian geographical indications of specialty products are recognized by the world trading community. Thus, domestic society should be more aware of the economic potential of Indonesia’s geographical indications.
The advantage of the registration of geographical indications is that the product has clear production standards, legal protection, and quality assurance. In addition, geographical indications are also useful for fostering local producers, preservation of products, tourism, economic improvement, and community welfare.
The DGIP is expected to increase the capacity of the regional government of South Sulawesi related to intellectual property commercialization including geographical indications in accelerating regional economic development.
Furthermore, the government needs to also implement several strategies for geographical indication commercialization of characterized products in Indonesia. First, conducts quality control for registered geographical indications. Second, conducts law enforcement on geographical indication product infringement. Third, promotes the domestic markets, international markets, and marketplace. Fourth, develops cultural projects in the tourism sector that consider sustainable environmental aspects. Fifth, informs consumers about the nutritional value of geographical indication products that will affect consumer assessment of the products. Lastly, conduct marketing geographical indication products that highlight the uniqueness of the region.
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Source: www.dgip.go.id
Photo illustration by www.istockphoto.com
Nugra & Partners – Intellectual Property Consultant
For More Information Please Contact:
Johana Listyorini
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johana_listyorini@yahoo.co.id